Mr & Mrs Smith Canadian Campaign
Background
Mr & Mrs Smith is an iconic British brand, hotel website, booking service and travel club that specializes in finding the world’s most stylish, hip and inspiring boutique hotels. Each hotel is privately reviewed by influencers from the worlds of film, fashion or the arts.
The Challenge
To launch the website in the Canadian market – a place where the brand had virtually no awareness.
Siren Strategy
Siren Communications executed a strategic PR plan through targeted pitching, press visits, one-on-one media meetings, a series of in-market and private social events with founders James and Tamara Lohan, social media outreach and brokering mutually beneficial brand partnerships, effectively communicating Mr & Mrs Smith’s key messaging, and actively promoting the brand within the Canadian market.
The Results
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11 Press Visits
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43 One-On-One Media Meetings
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72 million media impressions across Canada.
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$1.4M In Measured Media Value
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121 media placements including The Morning Show (Global TV), etalk (CTV), The Globe and Mail, Toronto Star, Hello! Canada, International Architecture & Design, ElleCanada.com.
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Successful brand partnerships with Royal Canadian Yacht Club, Holt Renfrew and HBC Canada/Kleinfeld Bridal.
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Increased sales in Canada with no advertising or other support.
Tamara & James Lohan
ELLE Canada
Travel Hot List
HELLO! CANADA
The Smith Hotels
HOMEFRONT Magazine
Meet the Smiths
NUVO Magazine
