Wymara Resort + Villas
Set on Grace Bay Beach in Turks and Caicos, Wymara Resort + Villas is one of the destination’s leading luxury properties. Beyond the beachfront resort, Wymara Villas offers a collection of private oceanfront residences on the secluded shores of Turtle Tail. The Villas have earned Forbes Travel Guide’s prestigious Five-Star rating, placing them among the world’s most highly rated hospitality experiences.
Siren works with Wymara to build its profile in Canada and tell an evolving story spanning travel, design, wellness, sustainability, culinary experiences, and luxury real estate.
Our Approach
In the highly competitive Caribbean luxury market, Wymara wanted to strengthen its presence in Canada, an important source market for Turks and Caicos. The opportunity was also to expand awareness beyond the resort itself, introducing Canadian audiences to Wymara Villas and the brand’s growing residential offering.
The Opportunity
Siren leads an ongoing Canadian media relations program combining targeted pitching, press trips and individual media hosting, creator partnerships, and strategic storytelling. We develop distinct narratives around the resort and villas, using everything from new experiences and design to sustainability, wellness, weddings, and real estate to reach travel, lifestyle, luxury, business, and design audiences.
Our Strategy
Wymara continues to see year-over-year growth in guest numbers, alongside a growing profile in the Canadian market. Siren has secured sustained coverage across leading national, travel, lifestyle, and luxury media, brought influential journalists and creators to experience the properties first-hand, and expanded the Wymara story beyond the resort to include the Villas, luxury real estate, sustainability, wellness, and other key areas of the business.
Our Impact
MORE WORK
LOS CABOS TOURISM BOARD
