We provide advice and counsel to our clients on a case-by-case basis. Launching a new hotel? We can reach your target audience. Image issues? We will reposition your property or destination. Looking to eclipse your competitive set? We create customized plans that emphasize your strengths.

We generate strong editorial for our clients with news releases, targeted pitches, and dynamic story telling. Our reach extends beyond travel media to fashion, F&B, business and lifestyle pages.

We work with a roster of the most respected influencers in the travel space, negotiating contractually agreed upon deliverables. We assess requests based on trusted metrics and ensure that resulting content delivers results.

Our editorial team knows how to tell your story in a way that grabs – and keeps – attention. From content creation to amplification, we get your message on the right social media platform to reach your target audience.

Siren will build a digital plan to drive business in a cost-effective way. Our customized dashboard allows us to track results, so that we can adjust campaigns in real time.

Siren has more experience than any PR firm in Canada dealing with crises specific to tourism. If an unexpected situation has the potential to damage your reputation, we’re here to help.