Los Cabos Tourism Board
Located at the southern tip of Mexico’s Baja California Peninsula, where the Pacific Ocean meets the Sea of Cortez, Los Cabos has evolved into one of Mexico’s leading tourism destinations, known for its luxury resorts, exceptional dining, golf, wellness, and outdoor adventure.
Siren works with the Los Cabos Tourism Board to build the destination’s profile in Canada through an integrated program of media relations, press trips, in-market events, and travel trade engagement, keeping Los Cabos visible with Canadian travellers and the media and advisors who influence where they go.
Our Approach
Los Cabos has emerged as one of Mexico’s leading luxury destinations, with a growing collection of world-class hotels and resorts, acclaimed dining, golf, wellness, and outdoor experiences. With Canada an increasingly important international market, the Los Cabos Tourism Board engaged Siren to grow the destination’s profile and strengthen its connection with Canadian travellers.
The Opportunity
Siren leads an integrated Canadian public relations program designed to keep Los Cabos visible and relevant year-round. Our work combines national and French-language media relations, press trips and individual media hosting, creator partnerships, and in-market activations, including media missions in Toronto, Montréal, and Vancouver.
Our Strategy
Siren has generated sustained national media attention for Los Cabos, including securing a five-part destination series on CTV’s eTalk and a front-page story in the National Post. We have brought Los Cabos directly to Canadian media and travel industry partners through cross-country media missions and roadshows, while hosting leading journalists and creators in destination. In 2026, Los Cabos was also named Best Tourism Board – Mexico at the TravelPulse Canada Readers’ Choice Awards.
Our Impact
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TOBAGO TOURISM AGENCY LTD.
