>>> Public Relations Services
Multi-national press tours
Siren Communications has years of experience with running extremely effective international press trips. We have conducted tours with travel media from ten countries.
When we create a press trip, we negotiate accommodation, air lift and local tours. All collateral materials, itineraries and ground transport are organized to reflect positively on the destination.Creation of press kit materials and B-roll
Siren has the in-house capability to write and translate press releases, create innovative press kit materials and film B-roll (used for broadcast media).Joint Promotions
Working with the promotional department of key magazines is a cost effective alternative to pure editorial coverage. Siren will select and approach key consumer publications based on the needs of our clients, and create promotional programs designed to maximize print exposure, raise awareness and drive sales.Trade Publications.
Trade publications will be included in any Siren media plan, as these magazines assist clients to reach travel intermediaries. Publications such as the Travel Trade Gazette, Travel Agent or Lodging are all widely read within the trade. Wherever possible, we will set up one on one interviews for clients with the trade publications.Meeting Publications.
The incentive market represents lucrative, high-yield business. Siren therefore works to maximize coverage in meeting trade publications such as Successful Meetings, Meetings and Incentive Travel, Meeting Professionals International (MPI) etc.Professional Association Publications
There are many publications that cater specifically to one professional group. Siren works with magazines such as Doctor’s Review or Insurance Conference Planner that go to a targeted group of high-income readers.Siren also creates special offers available to members of high-income professional organizations such as Doctors, Dentists, CA’s, Chiropractors etc. We help clients to target these organizations through newsletters and direct mail pieces.
Bridal Publications.
On average, couples spend more money on their honeymoon than any previous vacation. Bridal publications such as “Brides” have circulation in excess of 400,000. Siren will maximize the romance angle for our clients that have a natural fit in this niche.Internet promotions
High income consumers book more travel on-line than any other demographic group, and are more willing to provide credit card numbers and less concerned about security issues. Siren integrates the power of the internet in our communications plans whenever it will benefit our clients.Packaging
In order to maintain ongoing coverage of the destination, it is essential to offer interesting packages. Packages need not be discounted, but rather offer good value for money in terms of the package offering. Combining golf with spa, sailing or local tours is a simple way to keep your name in the news with glossy golf publications. Siren can assist clients to create new-worthy packages that can then be distributed through the central reservation facility, or booked on –line.Launch Events
Siren hosts exciting, innovative events designed to generate maximum exposure with media, guests and travel intermediaries. We take care of all details including invitation lists, choice of venue, RSVP’s, menu selection and follow up.top ^
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